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Building a Luxury Modest Fashion Experience
Tisse Abaya is a UAE-based modest fashion brand offering premium abayas. Code-Ox designed and developed a fully customized Shopify storefront with a minimal luxury aesthetic, Arabic/English localization, and a seamless shopping experience.
Project Overview
Tisse Abaya required a sophisticated e-commerce presence that reflects the brand's premium identity while catering to a bilingual Arabic and English audience in the UAE and beyond. The project involved deep Shopify theme customization, localization, and a curated app stack to support reviews, search, and customer engagement.
Built on Shopify's Dawn theme with extensive Liquid, CSS, and JavaScript customizations, supported by a focused app ecosystem.
Our Project Challenges
Bilingual Storefront
Delivering a fully localized Arabic and English experience with RTL support across all theme components.
Premium Brand Aesthetics
Translating a luxury modest fashion identity into a minimal, elegant Shopify storefront without sacrificing performance.
Customer Account Customization
Navigating Shopify's New vs Legacy account architecture to deliver a branded login and account experience.
Our Approach
Bilingual Experience
Full Arabic/English localization with RTL layout support across all pages.
52 Products Catalogued
Organized across 28 collections for intuitive browsing and discovery.
Optimized App Stack
Lean 6-app ecosystem covering reviews, search, forms, messaging, and automation.
Custom Theme
Dawn-based theme with deep Liquid, CSS, and JS customizations for a luxury feel.
Delivering a Premium Digital Presence
Code-Ox delivered a fully customized, bilingual Shopify store for Tisse Abaya — built for scale, brand consistency, and a seamless customer experience in the UAE modest fashion market.
